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Posts Tagged ‘ diamond jewelry ’

Jan 18
Monday

About Colored Diamonds: Champagne, Cognac, and Chocolate

Filed under Gemstone Jewelry, Women's Jewelry
Cognac Diamond Fashion Ring

Cognac Diamond Fashion Ring

Champagne Diamond Drop Pendant

Champagne Diamond Drop Pendant

Diamonds are diamonds, right? However, historically something about brown colored diamonds just wasn’t appealing to jewelry lovers.  Perhaps it was the fact that brown  is one of the most common shades of natural diamonds or that the hue is a result of either an impurity or structural defect in the gemstone.  The simple facts that the gemstone was more common, imperfect and well, brown,  may explain its failure to grab the attention of the early jewelry buying public.

Times change, however.  Some smart marketing people came up with the idea to label the stones as champagne, cognac and even chocolate to enhance the image of the brown gemstone.  The new names would correspond with the deepness of the brown.  Light brown became champagne, while cognac and chocolate represented deeper hues.  Meanwhile, the fashion industry began popularizing autumn hues which included brown tones.  Suddenly, brown was “in” and champagne, cognac and chocolate diamonds became hot commodities.  The upside to this fashion trend, is also what used to be the negative about brown colored diamonds.  Because of the wider availability of natural brown diamonds, they cost much less than white diamonds and are thus, much more affordable.  I love brown diamond jewelry because it is both distinctive and the neutral shade goes with just about any wardrobe selection…. and afterall, diamonds are diamonds, right?

 

All entries filed under this archive


Jewelry Symbols for Spring
no responses - Posted 01.08.10
With the freezing temperatures and bland white of Winter, wearing jewelry that symbolizes the return of Spring's warmth and vivid color can be uplifting.  Symbolism is very popular in today's jewelry and selecting pieces that represent things that make you happy is a wonderful idea.  Engraved, etched, stylized and cut ...continue
About Black Diamond Jewelry
no responses - Posted 12.18.09
Black Diamonds are a truly unique gemstone.  In fact, they are so unique that some scientists theorize that they are not actually native to the earth like other clear and colored diamonds, but were transported to the earth from extraterrestrial stellar explosions.  Black diamonds, also known as Carbonado, are only ...continue
Finders Keepers - REEDS Jewelers has hidden Everlon Diamond Knot jewelry around Wilmington, North Carolina!
no responses - Posted 12.03.09
For all those in the Wilmington, NC area…REEDS Jewelers has partnered with Sunny 104.5 FM on a radio promotion for Everlon Diamond Knot jewelry. It’s time to play Finders Keepers!   REEDS Jewelers has hidden Everlon Diamond Knot jewelry around town… and if you find it – it’s yours!  Listen to Sunny ...continue
Give the Gift of Everlasting Love - The Everlon Diamond Knot
no responses - Posted 11.18.09
What does a diamond mean to you?  A diamond can represent many things to different people.  Right hand diamond rings can symbolize a woman's independence, whereas a three stone diamond jewelry expresses a couple's love that has lasted through the past, present and future years.  The Journey Diamond Collection represents ...continue
Christmas Wishlist: Everlon Love Knot Jewelry
no responses - Posted 09.28.09
The innovative Everlon Love Knot promises to be this Christmas' hot jewelry item.   With a televised ad promotion scheduled for November and a print campaign beginning in September, the concept will be much in the attention of the fashion conscious public.    De Beer's, which launched the idea along with ...continue
The Everlon Love Knot: the latest in Jewelry Fashion
no responses - Posted 09.18.09
On September 2, 2009, De Beers, along with the Diamond Trading Company (DTC) unveiled the highly anticipated Everlon Love Knot collection.  The concept behind the campaign is simple and highly symbolic, that the only thing stronger than a diamond is love.  Throughout history, the knot has been utilized to symbolize ...continue
About Endless Diamonds
no responses - Posted 09.07.09
The Endless Diamond is a concept created by the Chicago based Fantasy Diamond Corporation.  With their innovative "Touch Setting", round diamonds are carefully matched in color and clarity and then seamlessly blended together without cutting, notching, or using internal metal prongs.  The diamonds are held together by a uniquely patented ...continue
About Journey Diamond Jewelry
no responses - Posted 07.16.09
In September 2006, The Diamond Trading Company (DTC), launched the "Journey Diamond" promotion.   The Journey Diamond was described as a piece of jewelry containing as least four stones of different sizes, arranged in ascending order from smallest to largest.  The largest and final diamond should be of significant size.  The ...continue

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