Monday

Christmas Wishlist: Everlon Love Knot Jewelry

Elaborate Everlon Love Knot Necklace

Simple Everlon Love Knot Ring

The innovative Everlon Love Knot promises to be this Christmas’ hot jewelry item.   With a televised ad promotion scheduled for November and a print campaign beginning in September, the concept will be much in the attention of the fashion conscious public.    De Beer’s, which launched the idea along with the Diamond Trading Company in early September, has a proven track record of creating extremely popular jewelry concepts.  In the past, their Journey diamond campaign and their Three Stone (representing past, present and future) concepts were highly successful commercially.  The romantic concept of linking “eternal” diamonds and the historically symbolic love knot, creates a look that is both meaningful and beautiful.  Designs may be simple or elaborate; gold or silver; diamond encrusted or singular; and in just about any price range or material quality.  Creativity of individual pieces is left to the imagination of the the jeweler.   My prediction?  The Everlon Love Knot will be another success for the jewelry industry.