Friday

The Everlon Love Knot: the latest in Jewelry Fashion

Everlong Love Knot Pendant

Everlon Love Knot Ring

On September 2, 2009, De Beers, along with the Diamond Trading Company (DTC) unveiled the highly anticipated Everlon Love Knot collection.  The concept behind the campaign is simple and highly symbolic, that the only thing stronger than a diamond is love.  Throughout history, the knot has been utilized to symbolize strength and the unbreakable bond between a man and a woman.  Some cultures used the knot to unite couples in marriage,  even exchanging knotted pieces of string as wedding bands when precious metals were unavailable or unaffordable to the couple.  The Everlon Love Knot combines the knot with a centered diamond representing unfailing strength, steadfastness and a solid, unbreakable foundation.  The knot is endless and eternal, especially in tough times, emblematic of a love that is never wavering.  Celebrities such as Julianne Moore  and Amber Heard were seen wearing the Everlon Love Knot diamond jewelry at the recent Toronto Film Festival.