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About Rose Gold Jewelry
As the saying goes, what’s old is new again. Rose gold, also known as pink or red gold, is a gold alloy which blends gold with copper, creating a warm gold with a pink or rose hue. The higher the copper content of the alloy, the brighter the red hue is in the finished metal. Most commonly, the alloy is 75% gold and 25% copper although frequently a trace of silver is also added. One small perk or negative, depending on how you look at it, is that due to the tarnishing trait of copper, the red/pink tint of the colored gold may actually darken over time.
Although the concept of rose gold sounds recent, the Russians started using the alloy in jewelry in the early 19th century and it became extremely popular in the Victorian Age both due to the warmth of the color and because copper was much less expensive as an alloy than silver. The metal remained a hot jewelry commodity until the early 1900’s when, as is the case of many jewelry trends, it suddenly became passe. It’s popularity rapidly declined and Rose gold pieces were even considered to be “tawdry”. Recently, rose gold has seen a resurgence to its former glory as jewelry lovers began to covet and seek out antique pieces. Jewelers noticed the trend, and have began to create modern renditions of rose gold jewelry. The warmth of the metal’s hue is sure to create a popular jewelry trend for the future.
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no responses - Posted 09.28.09
The innovative Everlon Love Knot promises to be this Christmas' hot jewelry item. With a televised ad promotion scheduled for November and a print campaign beginning in September, the concept will be much in the attention of the fashion conscious public. De Beer's, which launched the idea along with ...continue
no responses - Posted 09.18.09
On September 2, 2009, De Beers, along with the Diamond Trading Company (DTC) unveiled the highly anticipated Everlon Love Knot collection. The concept behind the campaign is simple and highly symbolic, that the only thing stronger than a diamond is love. Throughout history, the knot has been utilized to symbolize ...continue






